Managed a team of six (producer, art director, photographer, marketing coordinator, and designers), contributing to growth from $30M to $50M. Oversaw concept development for seasonal campaigns and weekly drops, and played a key role in an ongoing brand refresh, including logo redesign and rollout. Improved photoshoot processes, expanded in-house photography and retouching capabilities, elevated design standards across digital and events, and enhanced influencer pop-up activations.
Senior Art Director
Managed an Assistant art director and designers across brands including Armani, Puma, Kate Spade, Diesel, Michael Kors and more. Led a rebrand and oversaw design for Swiss watch brand Zodiac, driving $7.5M in final-year sales. Directed concept, shoots, retouching, and design.
Managed a team of three Assistant Art Directors, leading creative across platforms. Directed in-house shoots to elevate e-commerce and homepage visuals. Set brand standards for web and led social content production in studio and on location.
Led a full website redesign in partnership with UX to elevate brand aesthetics. Directed product shoots for global campaigns across Europe, Latin America, and Asia.
Managed a team of three Assistant Art Directors, leading creative across platforms. Directed in-house shoots to elevate e-commerce and homepage visuals. Set brand standards for web and led social content production in studio and on location.
Oversaw global campaigns, print, and photoshoots for a $200M brand. Designed apparel for e-commerce and retail, and supported global product launches. Partnered with the Creative Director to concept and execute under tight deadlines.
Directed global seasonal campaigns and print advertising for a $150M business. Designed marketing collateral, packaging, and P.O.P./P.O.S. materials, managing in-store and trade show executions. Led press checks to ensure high-quality production.
FLO Design Studio approached me to create a client “takeaway” that reflected their brand: ease, energy, levity, freedom, nature, and indulgence. I designed a minimal, tarot-inspired card set featuring these six concepts, plus a seventh instructional card to build a “house of cards” pyramid. Printed on soft-touch matte black paper with gold and white foil, the piece conveyed a luxe, interactive experience.
The project’s success led to a second commission: designing wallpaper for their new reception. Inspired by the card graphics, the astrological-themed piece included hidden references from the tarot deck, printed in matte black with gold foil for a striking first impression.
flodesignstudio.com
A boutique salon in Dallas, sought a logo and branding to stand out in a competitive market. We created a minimal, elevated design with a playful nod to Felipe’s Brazilian roots and NYC background. The half-white, half-pink color palette extends to the salon interior, while the logo—printed in black gloss on matte white paper—delivers a luxe yet welcoming feel.
Directed design for Julien-K’s album We’re Here With You (worldwide release Jan 21), including a 12-page booklet, CD/digital artwork, merchandise, stage design, and marketing materials.
Led branding for the band’s online street team, creating a militant/rebel-inspired visual identity that tied to the album, applied across logos, arm patches, T-shirts, fan website, forum, and merchandise.
Led all creative for Delta Fiasco, including logo, album artwork, posters, merchandise, and websites. Released an album, two singles, and two EPs, and recorded three tracks with producer Nick Launay. Artwork included concepting and executing an underwater night photoshoot with strobe lighting.
Developed the band’s DIY branding in-house, from designing and screen-printing merchandise to stenciling limited-edition vinyl releases. Collaborated with LA-based clothing line LNA on a limited edition t-shirt and tote bag, overseeing design and production.
Developed logo and branding for a new San Diego salon, incorporating Freemason-inspired elements and a snake motif.
Refreshed the logo and color scheme for Studio 1208, a photography and videography studio specializing in weddings, engagements, parties, and portraits. Applied the updated branding across website, social media, and print materials, with copper foil accents as a pop color. The clean, minimal design ensures the logo is instantly recognizable, with or without the studio name.
Designed a versatile logo for Long Beach-based jewelry studio Paradigm Design, reflecting the brand’s art deco heritage while modernizing its look. The logo works with or without the typeface, ensuring flexibility across website, social media, Etsy, and print materials.
shopparadigmdesign.com
Graphic Design & Branding for Southern California based music booking agent & promotion company, L.E.D.
Brand identity design including logo, posters, flyers, merchandise, wristbands and banners for acts such as Steve Aoki, Calvin Harris, Tiesto and many more.
Production Design for action sports apparel brand, Roxy.
Production design of in-store lightbox and window images for ROXY and ROXY GIRL campaigns. Arranging compositions and branding for store display impact throughout the US, including Hawaii and Puerto Rico.
